Hiring a good speaker can be easy, but getting the services of the best keynote speaker that fits just right in a company event might be more difficult, especially if an organizer is not equipped with enough information to make him aware of the possible mistakes he can make in choosing one. Read on to learn about those potential speaker-selection errors.
1. Failing to Outline How an Event Should Turn Out
This mistake can be easily avoided by defining the purpose of the event held. An event organizer needs to ask the following questions:
• Before the event starts – What information does the participating audience need to have?
• During the event – What emotions are expected to be felt by the audience?
• At the end of the event – What specific tasks should the audience be motivated to do?
The moment these three important questions have clear answers, the organizer can begin his task of looking for the keynote speaker who fits the bill.
2. Failing to Spell Out the Characteristics Sought After in a Speaker
No two types of speakers are alike. There is the speaker who is a master in motivating his audience with an inspiring speech. Another speaker can easily provide detailed information on a particular topic that would have been difficult to flesh out to a distracted audience. There is also the type of speaker who knows his way around tapping into the audience’s emotions and encouraging them into doing a certain action.
3. Choosing a Speaker With Self-serving Motives
The right keynote speaker realizes that although his skills and knowledge were sought after, every member of the audience is the most important person in the event. He even goes out of his way to ask the event organizer about the personalities, values, and attitudes of his audience members, because he knows that looking for their “sweet spots” is the best way to get them interested in his talk, and to get them inspired to take action afterwards.
4. Neglecting the Importance of Following Up
A speaker, no matter how good or how right for an event, cannot be expected to influence his audience in a long-lasting manner with a single speech. This is why follow-up meetings between the speaker and the event participants is crucial, as a means of reminding the latter of the common goals they are supposed to achieve, as well as for encouraging other members to take action if they have failed to do so the first time. Follow-ups by the speaker may be done in any of the following ways:
• Provide one-on-one consultations
• Recommend another speaker who has expert knowledge on a certain subject
• Suggest online courses and print materials
5. Doing Away with References
It all boils down to this one important thing: Would this speaker’s services be hired again by the people for whom he has given talks before?
6. Failing to Realize That One Gets What One Pays For
Speakers serve an important function in organized events; it should not come as a surprise to the organizer that they do not come cheap. If hiring the best keynote speaker is a priority, then the organizer should be prepared to meet the price that comes with the speaker he chooses for the job. He can still make the most out of his expense by asking the speaker to get more involved in preparing for the event by coordinating with the organizer, and to have one-on-one conversations with a few participants after the event.
7. Choosing a Good Speaker Who Just Does Not Happen to be the Right One
As mentioned earlier, different speakers have different strengths that allow each to play different roles in any company event. It helps to find out a speaker’s characteristics and see if he is what the event truly needs.
Hiring a good speaker can be easy, but getting the services of the best keynote speaker that fits just right in a company event might be more difficult.The right keynote speaker realizes that although his skills and knowledge were sought after, every member of the audience is the most important person in the event.